personal brand Archives - Scholar's Voice by Cathy Mazak

Do you need an academic brand?

by Cathy Mazak | Jan 25, 2017 | academic brand, personal brand

Obviously the world of academia today (and the world in general) is qualitatively different than it was twenty years ago. Twenty years ago academics became familiar with the work of other academics through publications (actual paper books in libraries and journals...

Your ONE SENTENCE

by Cathy Mazak | Nov 7, 2016 | academic brand, academic writing, personal brand

Hello!! Today’s exercise builds on some work we did in my last post about articulating what you do. Go back and check it out, or jump right in because today we are going to write your ONE SENTENCE. (When I write ONE SENTENCE in ALL CAPS try to hear Darth Vader...

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Do you need an academic brand?

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